Raindance's Top Trends of 2011

By Raindance

Geeky Stuff


Last year’s blockbuster film, Avatar, whetted consumers’ appetite for three-dimensional content just in time for the first 3D flat-screens from major manufacturers to hit store shelves. But the majority of these first-generation televisions required users to don finicky and expensive glasses. And don’t even think about carting your glasses to your friend’s house, because the lack of industry standards means most of them won’t work with televisions from other manufacturers.

“This isn’t just inconvenient,” says Dave Evans, chief technologist with Cisco’s Internet Business Solutions Group (IBSG), “it precludes being able to experience 3D outside the home, like at the mall or at a car dealership. It’s a burden in many ways that today’s screens require glasses because it’s another thing you’ve got to carry around, another device you’ve got to worry about.”

Evans says new 3D TVs that don’t require glasses will allow the technology to become much more pervasive and easy-to-use in 2011.

Pico projectors

Everyone’s familiar with the overhead projectors that drive yawn-inducing PowerPoint presentations everywhere. Shrunken versions of those devices, typically the size of a deck of cards and known as pico projectors, have been available for the past couple of years, but their relatively high price has relegated them to the realm of senior executive plaything. As the technology shrinks in both size and cost, the ability to project information normally displayed onto a screen will be increasingly built into smartphones and other pocket devices.

“Today we use pico projectors as stand-alone devices,” says Evans. “But in 2011, they’ll become pervasive. Consumers will very quickly get used to them, as they’ll allow video and photos to be displayed anyplace, anytime.”

Augmented reality

Imagine holding a smartphone or tablet up in front of you and using the camera to record the scene. Augmented reality adds layers of detailed information about what you’re seeing, in real-time. So if you’re walking past the CN Tower, for example, an augmented reality application would display stats on the structure, and include details on how you could purchase tickets to the top and make lunch reservations once you’re there.

Camera-equipped devices with enough processing power made augmented reality a reality in 2010. Next year, wider availability of even more capable hardware and software will drive it mainstream.

Mobile shopping

The combination of increasingly popular and powerful smartphones with recession-weary consumers will see shoppers lean more heavily on their devices when they hit the mall.

“We’re seeing a lot more people using their mobile devices to find bargains, compare prices, conduct research and actually conduct commerce,” says Simon Buckingham, founder and CEO of Appitalism. “Three times more people used mobile devices while shopping on Black Friday compared to the previous year, so this will definitely continue to be a big trend into 2011.”

The arrival next year of even more powerful smartphone and tablet processors and the first wave of next-generation advanced 3.5G and 4G data networks will only fuel this trend, adds Buckingham.

Solid state drives

The spinning magnetic — and often crash-prone — hard drives that have stored documents, pictures and music on our desktop and laptop computers for decades could soon be replaced by a drive that doesn’t spin at all. Apple’s recently updated MacBook Air computers, for example, ship only with solid state drives (SSDs) that consume less power, generate less heat, and are more rugged than sometimes-fragile conventional drives.

Cost remains an issue, as typical hard drives still cost significantly less and are available in much higher capacities. But the price/size gap continues to shrink, and in 2011 SSDs will become more common.

The green agenda

Smarter, faster, better connected devices running smarter software will drive the push beyond simply using smartphones for email and basic web access. According to Don Campbell, chief technology officer of IBM Business Analytics, next year we’ll begin to use all that power to become a little greener.

“We’re moving to a place where more and more people can play a role in helping save our planet,” he says. “The fact is we all carry around these mobile devices and they have GPS, cameras and other capabilities. Being able to leverage the masses and the data and communication capabilities of these mobile devices is something that will start building steam in 2011.”

Campbell describes a scenario where a GPS-enabled smartphone uses knowledge of the environment, including weather and traffic data, to predictively suggest alternative — and more efficient — routes.

“We’ve already made the investment in infrastructure,” he says. “Once you start putting all of these pieces together, these mobile devices will allow us to be very intelligent and environmentally friendly by not wasting either our time or our energy.”

From: http://www.prnewswire.com/news-releases/ubm-techwebs-enterprise-connect-names-the-top-technology-trends-of-2010-112180164.html

1. Unified Communications

2. Video

3. Tablets

4. SIP Trunking

5. The Cloud

Food and Dining

Street Food - both quality street food vendors and chefs serving up street food in restaurants
Fine Fast Sandwiches
Boutique Booze
Heirloom Produce


Facebook versus Google

Social Media

1. Increased Social Media Integration on Websites
2. Email and Social Become More Integrated
3. Location Marketing

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About Raindance Film Festival
Raindance is dedicated to fostering and promoting independent film in the UK and around the world. Based in the heart of London, Raindance combines Raindance Film Festival, Training Courses, the prestigious British Independent Film Awards.and Raindance.tv

A little bit of History
Since 1993 the Raindance Film Festival has annually uncovered the hottest new filmmakers to hit the cinematic scene. Some Raindance-premiered hits are Pulp Fiction, Memento, the Blair Witch Project, Ghost World and Love Exposure.

In 1998 Raindance launched the British Independent Film Awards – a yearly industry event attended by the upper ranks of the UK moviemaking establishment. The BIFAs are now regarded as one of the penultimate awards in the world film calendar. Honours have included Ben Kingsley, Harvey Weinstein, Richard Curtis, and helped launch countless films including 2008’s Slumdog Millionaire.

Until 2001 Raindance Film Festival was sometimes referred to as the ‘London’ or ‘pre-MIFED’ Screenings (MIFED collapsed post 9/11), essentially filling the film market position for the UK and which saw approximately 63% of films picked up by UK distributors. A similar London UK Film Focus (LUFF) was set up in 2004 by Film London, followed by the Production Finance Market in 2007.

Similarly “Raindance Kids: London’s Children Film Festival” which had been set up by Raindance and ran successfully for a number of years post 9/11 when sponsorship collapsed, hitting all arts organizations. The model was reproduced two years later by the London Barbican who now run the “London Children’s Film Festival”.

Raindance consulted on the creation of the Berlin Talent Campus and created Raindance East (now the independently run East End Film Festival).

The rest of the year at Raindance is spent training thousands of new and established filmmakers in all aspects of film. Among high profile alumni are Christopher Nolan (Batman Begins), David Yates (Harry Potter), Guy Ritchie and Matthew Vaughn – who actually met at a Raindance course. Raindance training is one of the world’s largest catering for over 3000 students per year.

Raindance set up the Independent Film Trust in 2006, a charity to help support the film festival, the BIFA awards as well as film training for disadvantaged kids. In 2007 Raindance.TV was launched, an online IPTV channel which has supported the online distribution of hundreds of features and shorts, with views topping 1 million in its first 6 months.

2010 saw the launch of a limited theatrical distribution of Raindance hits through Apollo Cinemas.

Our filmmaking publications are published internationally, translated into French, German, Spanish, Arabic, Portugese and Italian and are an essential on most university reading lists.

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