7 Tips For
Marketing Your Film Online

By Dan Schoenbrun 

Raindance Film Festival is open for submissions

The future of advertising is on the Internet. This is not up for debate.  Over the last decade, the Web has revolutionized the way in which the public chooses what products to consume, especially in regards to the film industry.  Recent productions, from Juno to Snakes on a Plane, have found an audience thanks in large part to popular Internet campai gns.  It is clear that in today’s world, a strong web presence is absolutely essential to any film’s success.

So, at this point, filmmakers should be asking themselves, “What are the best ways to market my work on the Web?”  Well, while there’s not a single laundry list of steps to follow towards success, several proven methods can be highlighted.  Here are a few of the most tried and true…

1.  Make a plan

The campaigns that succeed are the ones that are highly organized.  Remember that the marketing process evolves as hype builds, so make sure to keep up with your own success.  Offer regular updates on your website. And, if you don’t think you can keep up, seek help!

2.  Socialize

The internet is a powerful social weapon.  Interact with your audience on a level they’re familiar with, and they’ll be more receptive to your product.  The options to achieve this goal are endless: Learn how to create and manage a successful blog,  set up your own Myspace page, create a Facebook group, or hell, just start your own podcast! 

Raindance Film Festival Open For Submissions
3.  Seek Allies:

The internet can be a lonely place, so, try to make some friends in high places.  Link to Alpha Bloggers to increase your traffic, research alreadyestablished sites that help market and sell films (Some good ones are Digimart, Working Films, Create Space, and Indie GoGo) or, if your film supports a relevant cause, seek out a partnership with a nonprofit (a good list of nonprofits can be found here.)

4.  Discover Web Tools

The Web is full of little widgets created to help spruce up your presence.  Use Twitter to keep your audience constantly up to date, Technorati and Del.isio.us to track what others are saying about your film, and Stumble Upon and MyBlogLog to increase traffic and hone in on your demographic. 

5.  Stream, Stream, Stream!

One of the best ways to get people interested in your film is to actually show them part of it!  Think about setting up a page on a popular streaming video site such as Youtube or Dailymotion.  Once you’re registered, upload content such as trailers and clips.  For a list of great streaming sites, see Raindance’s Top 10 Websites To Watch Movies On.

6.  Set up a mailing list

A mailing list is a great way to keep people up to date and personally invested in your project.  And don’t underestimate the allure of Free Stuff.  Offer promotional contests and ticket giveaways, and an audience will naturally follow.

7.  Don’t Forget the Real World

In today’s web dominated world, it is easy for marketers to overlook good old fashioned networking.  But, if you want your film to reach its maximum audience, you’ve got to get out there!  Attend film festivals, conventions, and local events. 

Your Comments Please

If you would like to comment on this article, please click here

About The Author

Dan Schoenbrun is currently an intern at Raindance.  He is studying abroad through Boston University's London Internship Program, where he has learned many hard truths about his own shortcomings and those of the Western world.   He is a Film major with a concentration in screenwriting, and does not believe in ghosts.

If You Liked This, You'll Really Like

Free article: The 5 Types of Film Festivals
Free article: Film Festival Politics
Free article: Presenting Yourself To Film Festivals
Weekend Class: Lo To No Budget Filmmaking

Subscribe to our free weekly newsletter
Watch independent shorts, features and documentaries on www.raindance.tv
Submission details to Raindance Film Festival
Visit us on Twitter for daily tips and updates


© 2011 Raindance Festivals Ltd.
Reproduction of this article without written permission is strictly forbidden. For information on reprint rights please email info@raindance.co.uk


Office Use Only
Marketing Your Movie Online