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7 Types of Social Media
Web Based Programmes

By Elliot Grove

Part 2: The Components of Social Media

Social media can be descirbed as containing three components:

  • Concept (art, information, or meme).
  • Media (electronic on-line, off-line, or interpersonal verbal).
  • Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print, film and music).

Common forms of social media;

  • Concepts, slogans, key words, catch phrases and proverb-like statements that induce others to repeat
  • Direct action information dissemination such as street hawksters, buskers, public speaking
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
  • Traditional print media: postcards, vouchers, coupons and leaflets
  • Public gatherings such as performance, festivals, flash mobs and demonstrations

7 Types of Social Media Web Based Programmes


  • Blogs:
    A blog, or web log, is a website that is maintained by an individual, usually to record diary events or to express opinion. Blogs can include text, graphics and video.  Blog can be used as a noun, as in "He is a blogger" or as a verb "He Blogs".

    Specialist websites that have developed simple templates include:
    Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga

  • Micro-blogging
    In 2005 a new form of blog emerged - a blog that was reduced to a few words. Microblogs focus on details, for example a sports micro blog might be reduced to announced games scores in real time. Instant messaging and SMS also became commonplace. The key attraction of micro blogs is a headline service generally followed by a web link to more detail.

    Specialist websites that support micro blogging include:
    FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, Qaiku

  • Social networking:
    Web based programmes were developed to build on the social relationships between individuals, and are usually focused on special interests. Individuals join a web based social networking site, fill in a profile page, decide on the level of access the general public has. Members usually benefit from other on-line services like email, messaging and billboards.

    Specialist websites that support social networking include:
    Facebook,, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte, RenRen, Kaixin, ASmallWorld, studivz, Xing,, Bebo, BigTent, Elgg, Hyves, Flirtomatic

  • Social network aggregation:
    Certain programmes or widgets have been developed allowing individuals subscribed to different social networking programmes to manage their profiles in different programmes under one roof.

    Specialist websites that support social network aggregation include:
    Collectedin, myZazu, NutshellMail, Plocky, OrSiSo, FriendFeed, Gathera, Networked Insights, Youmeo, and Spokeo.
  • Events: Upcoming, Eventful,


  • Wikis:
    Wikis are collaborative websites for information sharing. Information is easily uploaded by users using blogging type spftware. Dofferent Wikis have diofferent editing policies. Some like the highly popular Wikipedia, can take down material if it does not meet it's editorial guidlines.

    Specialist websites that support collaboration include:
    Wikipedia, PBworks, Wetpaint

  • Social bookmarking

    Social bookmarking allows web uesers to reference websites by categorieds for ease of use. The actual content isnt reference, jsut the websites. Users 'tag' the websites or webpages, and the social media sociual bookmarking tools allow the users to easily reference any page or website that falles into the cagtegory. Additionally, users will piuck up referencences or tags fro mother users.

    Specialist websites that support social bookmarking include:
    Social news
    : Digg, Mixx, Reddit, NowPublic

  • Community Newsletters
    Industries, trades and professionals often have their own newsletters to which members can post notices relevant to the group. Britain's and are examples


Reviews and opinions


Brand monitoring

  • Social media monitoring:

  • Social media analytics:

    Sysomos MAP


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About Elliot Grove

Elliot GroveCanadian born Elliot Grove founded Raindance Film Festival in 1993, the
British Independent Film Awards in 1998, and Raindance.TV in 2007, the Raindance Postgraduate Film Degree in 2011 and Raindance Raw Talent in 2013.

He has produced over 150 short films, and 5 feature films incuding his latest feature film, Deadly Virtues: Love.Honour.Obey. He has written eight scripts, one of which is currently in pre-production. He teaches writers and producers in the UK, Europe. Japan and America.

He has written three books which have become industry standards: RAINDANCE WRITERS LAB 2nd Edition (Focal Press 2008),  RAINDANCE PRODUCERS LAB (Focal Press 2013) and 130 PROJECTS TO GET YOU INTO FILMMAKING (Barrons 2009). His first novel THE BANDIT QUEEN is scheduled for publication next year.

Open University awarded Elliot and Honourary Doctorate for services to film education in 2009.
He is regularly interviewed. Here is an interview for Canadian television

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7 Types of Social Media Web Based Platforms