Top 5 Twitter Filmmaker Marketing Tips

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by Grace Leong


The basic idea behind film marketing –  is that after you have made your film, you want as many people as possible to know about your film, so they may buy tickets to see it.

As attested by numerous social media commentators, Twitter is huge now, at a growth rate of about 1300%. Major corporations like CNN and Ford are on Twitter and marketing guides for Twitter have sprouted up everywhere on the internet. Raindance had a bit of a snoop around and found an article ‘10 Tips for Twitter Un-marketing’ by Leigh Duncan-Durst who is said to have sampled 3000 social media sites, tools and applications.  Based on her work, we offer our concise and value-added version of Top 5 Twitter Tips for a Film Marketing Campaign.

1.    Understand the medium

Twitter is not webcasting nor a promotional channel for marketing. Twitter is more like blogging (some say micro-blogging) or short message or group chatting. Thus Twitter is about sustaining conversation. The greater the level of engagement, the stronger the network and the quicker or more flexible you are in responding, chances are, the more positively you will be looked upon. As a guide, best practices of corporations with a strong Twitter presence prescribe daily monitoring and response.

Be prepared for long-term commitment. Don’t get started on Twitter if you are not prepared to commit. Otherwise you end up undoing all the networking and relationship-building you achieve.

A good tweet may be an insightful observation or a kickass link. Read the 3 golden rules of Twitter etiquette for more background information on Twitter. More people will choose to be a follower of your tweets if you consistently offer insight, value or service through them. Start giving if you want to gain.
    
Finally, know that Twitters prefer to speak to people, not brands or companies. Check out twitter.com/comcastcares which is a wonderful example of personalising technical service to customers.

2.    Creating dialogue and audience

Twitter is excellent for fostering open dialogue and gaining a network of prospective audience or customers. Sneakily (or skilfully) promote your film by telling them about it and asking them what they think. This creates an open line of communication. Be careful not to engage in overt marketing or appear pushy.

Since Twitter marketing is very much like a word-of-mouth campaign, try to strike up conversations with influential twitters or bloggers but be prepared that you may influence but not control what they say about your film. Go for it if you are confident. 

3.    Increase presence and influence

Think beyond expanding the number of followers. You can increase influence by increasing your presence online as well as offline.

Look beyond Twitter online and don’t limit your responses to tweets. Twitter ties in with other social networking sites and blogs. Keep your eyes peeled for blog posts and respond to them. Bear in mind also that Twitter can be linked to more traditional online channels such as your existing websites.

Another useful thing to do is to try to create affiliations with organizations, publications or activities which also do their own publicity to help get your word out.

When creating promotional messages, don’t go beyond 120 or 140 characters. This will make it easy for tweeters to tweet or retweet about your film for you.

4.    Lay the groundwork and also sustain the results

Seed your accounts with tweets and engage in conversations with people on Twitter to create a tweet history in advance of any press releases. This creates hype and anticipation for your project.

Sustain interest on Twitter even after your initial campaign is over. This helps you keep your network of followers and prevent starting over for your next project.

5.    Analyze results

There is a dazzling array of applications to help you track and analyse the activity on Twitter. For example Twitoria lets you know which of your followers are active twitters, Monitter gives you a live streaming view of what Twitter users are saying about you or your film and TwitterStats helps you plot charts and graphs on information about your tweets.

Some of the applications create an interface between Twitter and your desktop or iphone. Digsby for example centralizes email and social networking programmes into one desktop programme.

Interestingly, Twitter applications are created by third parties and not by Twitter itself. Downloads and instructions to help you build your own applications are available on Twitter.

Have a look at

twitter.com/downloads  

or some lists of best Twitter Applications.

The Top 21 Twitter Applications


27 Twitter Applications your Small Business Can Use Today

Twitter Applications List You’ll Ever Need


3rd Part Twitter Applications List

About The Author


Grace Leong is a MA in Cultural and Creative Industries student at King's College, London and an intern at Raindance. She has experience in Media Relations, events organising and volunteer management. She loves films in all kinds of languages though she can only watch those in English and Chinese (hopefully Japanese someday) without the aid of subtitles. She is also proud to be the first Singaporean to make it to Raindance.

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5 Twitter Filmmaker Marketing Tips

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