Twitiquette – 3 golden rules of Twitter Etiquette






Special Events



by Grace Leong

Just as people fumbled around with email etiquette when they made the switch from traditional mail, it is imperative now that we offer you three useful must-knows to immediately start practising good etiquette on Twitter.

Hailed as ‘the new email’ by Paul Chaney, Twitter is ‘a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?’ In fact, anyone (a celebrity, a financial expert), a project (e.g. a movie), an organization or company can also communicate with his/its followers on Twitter.

Here are the golden rules:

1.    Don’t Overtweet

Even if you think you have something brilliant to say every few minutes, keep your tweeting in check. The only time you may be exempted from this rule is if you are personally witnessing or caught in a major disaster. We would recommend one to three tweets a day to keep your followers interested and engaged. Don’t forget that once you create a certain expectation among your followers, you should try to sustain the level of tweeting. Finally, beware of subject overkill. Pull back if your third of fourth tweet is still about a same earlier topic.

2.    Don’t steal other people’s Tweets

Twitter ‘is all about the well-stated phrase, the smart observation or the awesome link’. If you can’t come up with one yourself, you may want to hire a special account manager or borrow ideas. Bear in mind that good Twitiquette means you do not simply copy someone else’s Tweet without crediting the source. The proper way to do this is to write RT (which means re-tweet) and then put @(username). Following this rule ensures you remain credible among your followers. 

3.    Reciprocate when someone follows you

Twitter is about sustaining a conversation, not pushing or selling or begging people to become your followers. If you like, there is an auto-follow function that allows you to autofollow people who follow you. Granted, if you are someone like Ashton Kutcher who has close to a million followers or the BBC offering news updates, this rule would not apply to you. But if you are an independent film-making trying to create some buzz about your film before its festival screening, this helps you sustain the dialogue and leave a trail of activity on Twitter.

Rules are adapted from Katherine Goldstein’s ‘Twitiquette: The 5 biggest Twitter Faux Pas

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About The Author

Grace Leong is a MA in Cultural and Creative Industries student at King's College, London and an intern at Raindance. She has experience in Media Relations, events organising and volunteer management. She loves films in all kinds of languages though she can only watch those in English and Chinese (hopefully Japanese someday) without the aid of subtitles. She is also proud to be the first Singaporean to make it to Raindance.

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